Tourism and Leisure Management

Course TitleDescription
ManagementThis course introduces the concepts and definitions of management, covering time management, goal setting, and the relations and challenges with organizations. Effectiveness and efficiency are two important pillars that underpin organizations that rely on the four functions of structural knowledge: planning, organizing, leadership and control. 5W2H is the easiest method to educate students on how to deal with daily challenges.
Biostatistics and SoftwareThe course introduces the definition of biostatistics, related concepts and terms. Students will also learn to operate and apply SPSS software in statistical analysis and solve problems related to tourism and hospitality industry.
Integrated Marketing CommunicationsThis course emphasizes a combination of theory and practice of tourism and leisure management for the unique characters of medical tourism and health travel. Through a writing and training process of integrated marketing and promotion, students will strengthen their abilities in this area of skills need. They are able to gather information, learn communication and coordination, and create values for their brand and customers.
Customer Relationship ManagementThe integration of information and communication technology has been pervasive and has turned human life upside down. Through the study of search engines, digital images, cloud access, digital communications and other applications, the course hopes to bring students into the halls of intelligent sightseeing in order to improve their ability to apply in the future.
Oversea VisitingThis course emphasizes a real practical application on the unique characters of health travel itinerary planning and execution abroad. Prior to traveling, students have to study on the choice of country and destination, cost analysis, travel agent, and pre-report study. During the traveling, students will learn the arrangement of transportation to airport, airport check-in, safety check in customs, duty free shop, and boarding, etc. and interpretation on destination spot. After traveling, the sharing and report will be included. All processes experience will enable students in understanding the needs and requirement for knowledge and skills in tourism and leisure industry.
Network Marketing PracticeThis course focuses on online marketing plans and the implementation, and seeks to find workable marketing strategies from the perspectives of market participants, businesses and consumers. Both theories and practical work will be emphasized in class.
Introduction to Tourism and Travel ManagementThis course introduces the operations of the travel industry and travel tips for travelers to give students an understanding of the competitive situation of the tourism market.
The practice of Tour Manager and Tour GuideTour guide services is an aesthetic art, and this course trains students to interact with tourists through "story telling." With the understanding of the definitions and principles of tour guide services, students can learn to organize tourism materials in areas of the environment, history, folk activities, religious events, and the history as well as the attributes of the aboriginal culture.
Tourism EconomicsThis course introduces the economic analysis of tourism and leisure market through the analysis of microeconomics, macroeconomics and international economics. It is hoped that at the end of the semester, students will have a basic understanding of the economic analysis of leisure and tourism industry.
Workplace Ethics and AttitudeThis course primarily introduces work ethics in the tourism and leisure industry, which is shaped by individual character and work attitude. Students are also encouraged to grow, and develop interpersonal skills used at workplace and business occasions.
Health Yoga PracticeCourse objectives: (1) to promote physical and mental health and internal control and balance (2) to strengthen students' flexibility, coordination and increase their awareness of disease prevention (3) to improve the constitution ◆ adjust physical and mental conditions through relaxing ◆ combined with the meridian ◆ combined with Luo-connecting point and other methods to adjust the skeleton ◆ breathing techniques ◆ breathing techniques combined with meditation
Human Resource Management in TourismThis course aims to explore various management activities and management practices that effectively use human resources to achieve the organizational goals of the tourism industry, to enhance the contribution of human resources to the organization and enterprises of the tourism industry, so that students can understand the theory, principles and practices of human resource management. And to discuss specific enterprise case cases to train students to apply the ability to effectively manage the organization's human resources in the tourism industry.
Air Transportation and TicketingWith the development of aviation industry, huge impacts have been brought to the tourism industry. This course will introduce the operations of aviation industry and the development and regulations of ticket booking. Through understanding the basic structure of ticketing, flight features and pricing strategies, students will develop practical job skills.
Tour Plan and Cost AnalysisThis course will first introduce basic concepts of itinerary planning, then explore the structure and factors of consideration in the tourism market, and analyze the cost structure, pricing and marketing strategies. Course objectives: 1. The definition, classification, principles, functions and purposes of itinerary planning; 2. Consumer behavior and market analysis; 3. The cost analysis of itinerary planning, marketing portfolios, and future trends
Tourism MarketingThis course aims to introduce the definition of marketing, consumer behaviors, target markets, and advertising as well as promotions. Through understanding the principles of marketing, consumers' behaviors, attributes of tourism products, and pricing policies, studnets will learn to apply marketing strategies in the tourism field. Both theories and practical work will be emphasized in class.
Health Travel PlanThis course will introduce the design and assessment of healthy tour activities. Students will also learn to carry out a travel project.
Consumer Behavior in TourismThis course introduces consumers' decision-making process from the perspectives of psychology, and explores consumers' individual differences, social culture and backgrounds. Students will then understand consumers' complex inner worlds from which they can gain information to market and promote products.
Keynote SpeechThis course will invite industry players in tourism related industries to give lectures or use lecture videos to increase students' awareness of the current state of tourism related industries and industries. Topics include: (1) Sightseeing Tour: Learn about the current status and future development trends of the tourism industry through videos. (2) Current status of the industry: Invite industry executives to share and give special lectures on relevant professional fields of each company, so that students can better understand the development trends of various industries, corporate competition and management or labor manpower requirements of the labor industry It aims to serve as a reference and a mirror for students' blueprint for future professional development through the sharing of advanced experience of enterprises.
Tourism E-commerceThis course is aimed to introduce the framework, current practices, anc future trends of e-business in order to equip students with essential e-commerce skills. 3. Objectives
Travel Disputes and Crisis HandlingThis course aims to introduce tourism laws and regulations to explore the relationship between tour operators and consumers. Students will also learn to understand the causes of disputes and ways to deal with conflicts through case studies.
Career Planning‧Knowledge: to strengthen one's management skills and make plans for the college life while gathering industry information to enhance competitiveness ‧Emotion: to adjust attitude toward the job market and cultivate a sense of responsibility in preparation for their future career ‧Skills: to explore interests and develop interdisciplinary job skills
Aesthetics in Cultural and Fashion tasteInstead of illustrating modern fashions, this course explores various necessities in life such as the cuisine culture, clothing culture and art in different countries of the world which gradually developed throughout history.
Spa Resources and TourismThis course aims to introduce the spa industry in Taiwan. After taking this course, students will have concrete knowledge about the Earth's heat, thermal resource, and the hot spring bathing culture. Besides, the health promotion effects, safety and sanitation issues, and sustainable development will also be taught.
Tourism and Financial Management1. Introduce the importance of financial management to the tourism and hospitality industry; 2. Understand the significance and analysis of the financial statements; 3. Optimize the investment strategy; 4. Assess the cost of funds; 5. In this volume analysis, estimate Economic benefits of the food and beverage industry; 6. Concept of real estate investment in the tourism and tourism industry; 7. Clarify the impact of exchange rates on the business
Medical Tourism InsuranceThis course will introduce basic concepts and theories of insurance with the emphasis on medical insurance and casualty insurance. How medical insurance and tourism could be intergrated will be explained as well. Through studying domestic and international case studies, students will learn to make financial and insurance plans in the medical tourism industry.
Theme Travel ItineraryThis course is designed to help learners understand the relationship of event tourism development. In the contemporary tourism development trend, the festival plays an important role. Understand the inner meaning of the event festivals and the scope and level involved, experience local customs, natural climate, life culture, and make the sightseeing activities more intellectual and emotional. And help beginners to understand more in-depth understanding of the origin of the event, the way it’s going and the content.
Tourism Risk ManagementIn recent years, consumer disputes in the travel industry have caused frequent losses. Travel agencies and consumers have suffered heavy losses as a result of natural disasters, political and economic circumstances, and other issues. Industry and consumers have placed more emphasis on topics such as tourism safety and risk management
Cruise TourismThis course is designed to provide students with an insight into the international cruise tourism, including cruise lines, cruise routes, ports of call, and shipboard activities. On board management, including marketing strategies, distribution channels, customer service and employment, legal, health, safety and environmental issues are also included. We will discuss the topics of introduction to the cruise industry, the effect of cruise industry on environment, society, economy and culture. Future prospects, trends, and issues for the cruise industry are also considered.
Airline Global Distribution SystemThis course aims to introduce the GDS (Global Distribution System) and airline CRS (Central Reservation System), and teach students to book tickets. In order to increase students’ competitiveness at workplace, this course will guide students to use the Amadeus and Abacus systems.
Smart Tourism PracticeThe integration of information and communication technology has been pervasive and has turned human life upside down. Through the study of search engines, digital images, cloud access, digital communications and other applications, the course hopes to bring students into the halls of intelligent sightseeing in order to improve their ability to apply in the future.
Tourism culture and sightseeingThrough "tourism culture and sightseeing" to improve students ' aesthetic ability, inspire and guide students to have a macroscopic vision, appreciate different cultural connotations, and then provide students with an international outlook, stimulate students ' learning and practice.
Tourism activitiesThis course emphasizes a real practical work experience for enhancement of student’s abilities in tourism and travel industry. Through course design, students can strengthen their abilities by utilizing their spare time working in travel tourism and activities related work content. Up to satisfy with 120 hours (8 hours per day), a certificate of a company, and an essay report of work experience, students can get a course credit granted by department’s committee which will discuss and make a conclusion based on the requirement of proposed document.
Tourism copy and multimedia practiceThis course will introduce the concept of marketing through story telling. Through writing proposals and scripts, students will learn to integrate multimedia into their work.
Planning business marketing practiceThis course emphasizes a real practical work experience for enhancement of student’s abilities in tourism and travel industry. Through course design, students can strengthen their abilities by utilizing their spare time working in marketing and sales related work content. Up to satisfy with 120 hours (8 hours per day), a certificate of a company, and an essay report of work experience, students can get a course credit granted by department’s committee which will discuss and make a conclusion based on the requirement of proposed document.
Practice of health examination and managementThis course aims to introduce the theories and practices of health management, and equip students with the ability to apply acquired knowledge.
Health psychologyPsychology curriculum aims to help students understand the basic theory of psychology, and learn to use methods of psychological theory to reflect the self-psychological crisis occurred and transformed. In addition, students know how to use psychology tests to diagnose mental health problems of individuals or groups, and to promote mental health, according to the diagnosis of individuals or groups. In advance, students learn how to integrate the methods and skills of psychology into daily life, and then practice mental health lifestyle.
Health and casual diningThis course aims to explore the importance of healthy food impact to human body. The course will train students to understand the connection between leisure activities and healthy beverage and food.
Astrology practiceFrom the basics of astrology to learning to analyze your own astrological chart.
Introduction to Sightseeing and Leisure This course is designed to enhance students' understanding of tourism and leisure as well as relevent terminologies.
Case Analysis of Tourism and Leisure Industry This course is designed to enhance students' understanding of tourism and leisure industry as well as relevent terminologies.
Sightseeing tourTour guide services is an aesthetic art, and this course trains students to interact with tourists through "story telling." With the understanding of the definitions and principles of tour guide services, students can learn to organize tourism materials in areas of the environment, history, folk activities, religious events, and the history as well as the attributes of the aboriginal culture.
Introduction to Tourism HealthThe Introduction to Health Tourism course, its main contents are: definition, characteristics, classification of health tourism, and how to conduct tourism health management.
Planning and marketing implementationThis course emphasizes a real practical work experience for enhancement of student’s abilities in tourism and travel industry. Through course design, students can strengthen their abilities by utilizing their spare time working in travel tourism and activities related work content. Up to satisfy with 120 hours (8 hours per day), a certificate of a company, and an essay report of work experience, students can get a course credit granted by department’s committee which will discuss and make a conclusion based on the requirement of proposed document. 3. Objectives Knowledge: to enable students understand basic knowledge of real practical work experience and its benefits. Skill ability: to enable students achieve needs in skills relating to travel tourism and activities. Attitude: to ensure students obtain the right mindset about demand in travel tourism and activities related work content. 4. Contents 1. To understand the purpose of a real practical work experience in travel tourism and activities work content 2. To strengthen one’s abilities required in travel tourism and activities work related jobs 3. To prepare one’s career plan in travel tourism and activities related jobs
Service quality management in tourismThis course explores the importance of triangle relationship among service, quality of service, and management of team work in tourism and leisure industry. The value of service is created by differentiation of service mindset. The delivery of service quality is retained by good team work culture. The course begins by educating mindset change on added-value of service, measuring tools or methods of service, and building up high efficient and effective team work culture. This is expected to enable students compete in a highly-change environment.
Net red and video marketingThe course introduces the new business model of internet celebrity economy, and teaches students how to effectively communicate with consumers by using content marketing. Students will also learn how to become a key opinion leader to win audiences and their trusts and achieve sales purpose as well.
Oriental Healing IntroductionThis course mainly explores the basic concepts of oriental healing techniques and demonstrates the basic skills to help students establish a holistic view of oriental healing techniques such as China, India and Tibet.