Business Administration

Course TitleDescription
Consumer BehaviorThis course introduces customers' attitude and the factors contributing consumer behaviors to assist corporations, organizations and marketing personnel in strenthening their marketing skills.
Organizational BehaviorThis course focuses on the knowledge of the key concepts of organizational behavior to train students to apply relevant conceptual frameworks to solve administerial problems on the individual, group, and organizational level. Students will be trained to deal with organizational issues.
Advertisement StudyThe purpose of this course is to introduce the basic concept of advertising and the usage of advertising in practice. The teaching methods include professional knowledge, case study, group discussion and so on. Hopefully, students can understand how advertising apply in marketing and the trend of advertising can be learned in this course.
Financial ManagementThis course is designed to provide a foundation in the discipline of financial management. Students will be introduced basic financial concepts and tools which are essential to management. Students will also be trained to apply the theoretical framework in the real world situations.
Managerial PsychologyThis course introduces knowledge of the key concepts of Managerial Psychology, and trains students to apply relevant conceptual frameworks and knowledge to solve various managerial problems. Students will gain experiences on the field of Managerial Psychology.
Project ManagementThis course is designed to equip students with professional knowledge and skills in project management. Course contents include theories, methods and practical work. Students who complete this course will be able to apply the framework to effectively manage a project.
An Introduction to EconomicsThis course introduces the principles of economics, and teaches students to use tools when analyzing data and exploring global economic problems and phenomenon.
ManagementThis course primarily discusses the basic concepts and theories of management, including planning, organization, leadership, control, and the evolution of management thoughts along with the applications.
Marketing ManagementThis course introduces the internal and external environments of marketing to help learners gain a general understanding of marketing management.
Principle of BusinessThis course aims to explore the concepts and practices regarding corporations including missions, corporate organizations and cultures, and corporate activities such as production and operation, marketing, research and development, human resources, accounting, finance, and information management.
Total Quality ManagementTotal quality management (TQM) is a philosophy, methodology and system of tools aimed to create and maintain the mechanism of organizations' continuous improvement. This course is designed to give students fundamentals of Total Quality Management with an emphasis on contemporary quality planning, control and management approaches as well as implementation.
Employee and Labor RelationsThis course will introduce regulations concerning labor relations, labor contracts, labor unions, collective bargaining, labor disputes, lay-offs and resignation, retirement, employment guarantee. Practical cases will be incorporated into the curriculum to equip students with the ability to deal with labor relations.
International Human Resource ManagementAs corporations become global, one of the most complex and challenging issues international managers face today is how to effectively manage foreigners from the country or the other countries. In order to expand operations and survive, it is necessary for to allow diversity in international manpower. Meanwhile, managers should develop appropriate procedures in the recruitment, training and development processes of international human resource management (IHRM).
Business LawBusiness Law comprises mainly four laws including Negotiable Instruments Law, Insurance Law, Maritime Law and Corporation Law. Though generally known as Business Law, these four laws are legislated for different purposes. The course focuses on the business law with the purpose to help students understand the theories and practice and equip student with problem-solving ability.
Management MathematicsManagement mathematics is used as a tool to help management and planning staff analyze problems and make decisions. This course introduces quantitative and qualitative analysis methods related to the decision making process. Students will not only understand the decision making philosophy, but will also learn mathematic skills to transfer data to information related to decision making.
Integrated Marketing CommunicationsThis course aims to explore the basic concepts and theories of integrated marketing communication, covering advertising, public relations, promotions, sales, direct marketing, Internet marketing, and so on. Course content includes lectures, discussions, case studies and seminars to combine theories and practical work.
Strategy ManagementThis course aims to introduce the concepts of strategic management including the analysis of external environments and resources, strategies for the business and individual levels, strategic alliances, merger and acquisition strategies, international strategic management, strategy innovation, entrepreneurship and strategy implementation. Through case studies, students will understand corporations' practices, and learn to apply learned concepts.
Production and Operations ManagementMany firms have demonstrated that production and operations management can add values to their businesses. This course is designed to address the key production and operations issues in manufacturing and service organizations.
Human Resources ManagementThis course aims at the process of effective management in human resources to achieve organizational goals. Students will learn about the theories, principles, and practices of human resource management, and explore case studies to strengthen their ability.
Internet MarketingMarketing is highly related to human life. It also plays a very important role in this society. With the advancement of technology and invention of the Internet, the way of marketing has been changed significantly. This course is to introduce basic concepts of Internet marketing, and explore the format and current situation of marketing as well as issues related to consumer behaviors.
Statistical Computer PackageThis course teaches students to compile data with SPSS, and trains students to analyze data with softwares. By the end of this course, students will understand the concepts of basic statistics and apply appropriate statistical methods for their decision making process.
Web Page Designing and Website PlanningThis course aims to teach students to create a simple but well-designed website using GOOGLE sites.
Introduction to international BusinessThis course aims to introduce the issues of internationalization strategies and the operations as well as funcations of multinational corporations. Students are expected to understand the importance and impacts of operations of international firms. In addition, through discussions of real cases and practical exercises, students will also understand the practices of internationalization and international operation management.
Logistics ManagementStudents will learn about the framework and system of logistics and warehouse management, and establish a well-constructed value system. Case studies will be discussed during this course to enhance students' understanding.
Business CommunicationThis course introduces the business communication skills by acknowledging the social perception to understand the importance of interpersonal communication concepts, skills, and context. We try to make students establish good attitude in business communication by group practices, and strengthen the application of “real inter-act”.
Decision AnalysisDecision analysis is a systematic, quantitative approach for structuring and solving problems. The objective of this course is to study the decision-analysis process and applicable quantitative techniques of decision-aids to assist a decision maker in making better decisions.
Enterprise InternshipThis course enables students to apply acquired knowledge and skills at the workplace, and cultivate students' professional attitude. Through lectures and discussions, students will understand the real values of design, and acquire interpersonal skills. They are also incouraged to explore their personal interests and strengthen professional skills to lay a good foundation for their career.
Introduction to Management in the Healthcare IndustryThis course will introduce the overview of the health industry including the environment, laws, applications of management and various business models of firms or organizations in the healthy industry.
Interpersonal and Communication SkillsThis course focuses on communication – how you communicate with others and how you can communicate more effectively. We will emphasize communication skills used with partners, employers, and family members. The differences of communication styles among cultures, genders, media and technology will also be discussed.
Creativity and Patent DraftingThis course tries to introduce the methods of the creative dimensions to solve problems. The perspectives of creativity, design, manufacturing and patent will involved in this course, then the life examples will applied in order to understanding the methods of creativity and having the ability to identify and develop the creative potential of students and improve competence in applying creativity in the workplace.
Service InnovationThe purpose of this course is to introduce the basic concept of service innovation and organizations face in delivering high-quality services. The teaching methods include professional knowledge, case study, and group discussion. Hopefully, students can learn to analyze customer requirements and deliver outstanding services.
Service Quality ManagementThis course for the management of the service involved in learning and on-site services to probe further into the curriculum package letter outdoor student internships and community service with the definition of the nature of the service industry, customer demand for services, system design and operations management, service and location arrangement, the human services sector Resources and marketing management, service management and service lines to wait for quality management and customer satisfaction, and so on. After learning this course will enable students to truly understand the management of the service, and arrange on-site and participate in the study into the use of information technology to improve the efficiency and effectiveness of the service industry.
Product Design and DevelopmentThis course integrates the perspectives of marketing, design, manufacturing and patent into product development, so students can understand the operations in the industry.
Tourism product design and marketingThis course will first introduce basic concepts of travel goods planning, then explore the structure and factors of consideration in the tourism market, and analyze the cost structure, pricing and marketing strategies.
Health product marketing planThere occurred a recent trend of health products because of the aging society. A lot of health club, gymnasium, and healthy restaurants are emerging. Due to People pay much attention to the health, the course of health product marketing plan become more significant to the business owner as well as DBA students. This course will discuss the theory and model of health industry and products as well as health-promoting activities. Then using the concepts of marketing management to work out creative communication plans in order to attract consumers to receive message and join activities. This course will include a specialized field contents, group discussion, case study, marketing plan designing and proposal briefing. Students’ abilities of planning will move forward.
Investment and financial planningThe purpose of this course is to teach students to be familiar with the process and applications of investment and financial planning. Topics include the fundamentals, underlying principles, specific tools of investment and tax planning. Students can learn basic knowledge of investment and financial management.